10 Ways Leaders Build a Good Name

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What’s In a Name? For Leaders, Just About Everything

A good name is more desirable than great riches;

to be esteemed is better than silver or gold.”

Proverbs 22:1

How good is your name?

I’m not just talking about your reputation, although your reputation is a part of your name. And I’m not just talking about your personal brand, although again, that’s part of it.

For a leader, your name communicates the very essence of who you are. It’s your character, it’s your history, it’s your values and one day it will be your legacy.

All of these, and far more, are wrapped up in your name.

If your name is strong and admired it will amplify the impact of your leadership. A good name is like a leadership calling card; before you even open your mouth your name communicates that your voice is one to be listened to and respected.

If your name is weak, if the sound of your name raises suspicion or any degree of mistrust it will be tough building a team, creating buy-in and generating any kind of lasting momentum.

Such is the power of a leader’s name.

What’s In a Name? For Leaders, Just About Everything

How do you build and keep a good name?

  • Keep your word

  • Extend grace

  • Be humble

  • Respect others

  • Work hard

  • Honor leaders

  • Offer assistance

  • Be generous

  • Be optimistic

  • Show compassion

The point is that your good name will have a lot more to do with who you are than with what you accomplish.

What’s In a Name? For Leaders, Just About Everything

the author

Scott Cochrane

Vice President- International, Willow Creek Association. Love Jesus, Nora, Adam & Robin, Amy, Dave & Willow and John, Fiona & Will. Lifelong learner.

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